Narrative Intelligence: Using Story to Build Trust, Engagement, and Learning Culture

Henry Wong

President and Brand Strategist of Vyoo

Henry Wong is a brand strategist, keynote speaker, and author with more than 25 years of experience helping organizations strengthen leadership, communication, and culture through the power of story. A former EVP and Creative Director at Saatchi & Saatchi, he has worked with organizations including Johnson & Johnson, Toyota, McNeil Consumer Healthcare, and the Canadian Mental Health Association.

Henry is the author of Telling Your Story, Building Your Brand and speaks on Narrative Intelligence—a practical framework that helps leaders recognize and reshape the stories that influence trust, engagement, and performance. His sessions provide practical tools for building stronger teams, aligning culture, and creating workplaces where people feel connected, valued, and inspired to grow.

Session Description:

Discover how Narrative Intelligence helps leaders and HR pros build trust, shape culture, and inspire engagement through story. Learn practical tools to align teams, drive change, and strengthen communication in today’s evolving workplace.

Session Objectives:

1. Understand the concept of Narrative Intelligence and its role in shaping behavior, trust, and team culture within the workplace.

2. Learn how to identify and reframe limiting workplace narratives to support engagement, retention, and alignment during periods of change.

3. Apply practical story-based communication tools to strengthen leadership presence, improve team connection, and foster a more inclusive and resilient culture.

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This session Builds the following Capabilities and skills from the ATD Capability Model:

This session has been approved for recertification credits by the Association for Talent Development.