Gamification in Learning and Marketing

Gamification in learning and marketing: Where do they meet? What can we learn from each view?

ASTDSTL members, please join us on June 4^th at AB-InBev for our first Bite Sized Book (BSB) Club event. getAbstract has donated two book summaries for our discussion. The summaries are each five pages in length and links to them are just below. Download them, read them, and get your discussion points ready. We’ll see you there!

The Gamification of Learning and Instruction

Game-Based Methods and Strategies for Training and Education

Karl M. Kapp

Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Gabe Zichermann and Joselin Linder

There will be gamification elements and prizes during the meeting. Sodas and light snacks will be provided. Bring a copy of the summaries with you or we will also have copies available. Want to know more about how the book summaries work? Click here

In case we need a few topics to get started, here are a few discussion items to consider:

• What similarities exist between using gamification elements in training compared to marketing initiatives? Is marketing an important concern for trainers?
• What elements of gamification have you incorporated in your eLearning or virtual online training. Are there ways this may translate to instructor led training?
  
• What types of gamification have you facilitated as part of instructor led training throughout your career? What are ways this may translate to eLearning or virtual online training?
• What achievements/game types/elements do you think most appeal to your audience and why?

Event Schedule:

• Informal networking 5:30 - 6:00 p.m.
• Group activity and discussion 6:00 - 7:15 p.m.
• Wrap up 7:15 - 7:30 p.m.

Our event Hosts:

Rolanda Robinson, Global Manager, Leadership and Commercial Development, AB InBev

Laura Jilke, Midwest Enterprise Relationship Manager, getAbstract, Inc

Cost: FREE to ASTDSTL Members and their guests

Date: Wednesday, June 4th, 2014

Where: AB-InBev, 1 Busch Place

St. Louis, MO 63118

Time: 5:30 - 7:30 p.m